Archive for the ‘W4CY Live Radio Shows’ Category

Business: How to Use Blogging to Create Loyal Fans and Customers

Dishing With Judith

Do you blog for your business? There’s a lot of writing required when you own a business, and social media/blogging adds a whole new aspect to it that I know a lot of my readers want to know more about. Recently I dedicated a podcast to a topic I think many of my listeners have questions about – blogging for business. My guest, Dawn Mena, a former LA Times editor, works with people who struggle with what to write for their blogs and pretty much anything else to do with their business. She shows them how to get the results they are looking for by applying simple strategy principles, and a lot of personality, that inspires audiences and keeps them coming back for more.

We had a lot of fun talking about her journalism background. And agreed heartily that no matter how humble we are about our business or entrepreneurial adventures, we all have “headline” stories that when shared with our audience (via our blogs, bios and websites),  create stronger connections and loyal fans.

Now, when it comes to blogging, Dawn shared three very easy tips that we can use to create blogs we can be proud of (and support our business, too!) I know I’m going to start using these right away, I hope you do too!

Tip #1: Have a strategy

Writing without strategy is like trying to travel without a map. You’re going to do a lot of work, put in a lot of miles, and might not get where you want to be. Dawn’s tip for using strategy with blogging is to think “backwards.” Decide what your end goal is.  Maybe it’s selling a product, promoting an event, or getting people to sign up for your newsletter. Now plan out your blog articles so that they all support that end goal. Like leading your readers down the right path, right? That’s strategy!

Tip #2: Use your bio

Make sure you write on your website About Page or in an introduction blog post a conversational sharing of your story. Elements you should touch on include stating clearly who you work with, what you provide, and how you do it (a little about your products and services). Then weave in the interesting parts about why you do what you do, what makes you the person that is so good at it, and the ways you connect with your clients or customers. Story helps people visual how they can work with you, and gives them connections that keep them coming back.

Tip #3: The secret to really great copy… personality!

Too often, Dawn shared, we tend to write like we’re being graded by our teachers instead of letting our true voices and personalities shine though. That’s the ticket, however, for creating meaningful dialog – letting loose and letting your personality be heard in the writing that you do for your blog. How to do this? Write as if you are speaking directly to your favorite colleague or client. Your readers will love it  – and you’ll shine through as a much more authentic, personable you!

Don’t forget, Dawn also offered something special for listeners (and this includes you, too!) – a free guide filled with tips for building a loyal audience for your blog. It’s available on the home page of her website at www.dawnmena.com. Let me know how your blogging efforts go – and anything else I can help you with by leaving comments below or emailing me at dishingwithjudith@gmail.com.

Thanks for being here, I’ll meet you in the next post!   ~ Judith

Judith Mancini is producer and host of “Dishing with Judith,” her popular radio talk show on Women 4 Women Radio (w4wn.com) and iHeartRadio.com. Broadcast live in-studio from Burbank, California, Mancini’s guests  include celebrities, musicians, artists, authors and anyone with powerful knowledge or a spicy story.  Her co-host, Noelle, a fashion designer/blogger, social media expert and founder/CEO of Digital Media Strategy offers weekly “fashion finds” and lively commentary on all the new social trends.

Connect with Judith

Email: dishingwithjudith@gmail.com | Web: www.dishingwithjudith.com | Twitter: @dishwithjudith | Facebook: @DishingWithJudith

Welcome to my blog

Dishing With Judith

When it comes to reinventing yourself, I’ve been there. A lot! Throughout my life I’ve launched multiple successful businesses, found the love of my life, become a parent and grandparent, and learned how to truly embrace the passion and purpose it takes to keep going. There were a lot of ups… and a lot of downs. I know what it’s like to get to the top of your game and then suddenly have to start all over again.  And that’s why I’m here.

Here is where I’ll share with you the honest truth about love, business, sex, politics, money and all the things that influence our lives. And I’ll show you how to reinvent and reignite your business and life by taking back control, focusing on what you truly desire, and learning what steps you need to create the happy, healthy, abundant life you deserve.

You can check out my full bio here for all the details and my history chock-full of business and life adventures. Bottom line? I’m here to help you. Powerful, passionate, inspired women who have built empires, then moved on in search of something more. Women who are ready to live life to the fullest – again and again. And again!

My style is no-holds-barred. I connect with audiences through my iHeartRadio show, “Dishing with Judith,” you’ll know that I encourage and ignite engaging spontaneous conversations with programming that gets right to the heart of today’s issues.

And I work with women one-on-one, helping them to identify and overcome challenges, push through to find success on their terms, and ignite the change it takes to create a business and life they love.

Because really, that’s what it’s all about. Life needs love. Business needs passion. Here iswhere I’ll share all of that and more. Welcome to my blog! ~ Judith

Judith Mancini is producer and host of “Dishing with Judith,” her popular radio talk show on Women 4 Women Radio (w4wn.com) and iHeartRadio.com. Broadcast live in-studio from Burbank, California, Mancini’s guests  include celebrities, musicians, artists, authors and anyone with powerful knowledge or a spicy story.  Her co-host, Noelle, a fashion designer/blogger, social media expert and founder/CEO of Digital Media Strategy offers weekly “fashion finds” and lively commentary on all the new social trends.

Connect with Judith

Email: dishingwithjudith@gmail.com | Web: www.dishingwithjudith.com | Twitter: @dishwithjudith |  Facebook: @DishingWithJudith

New Moon in Aries…What You Need to Know

On March 27th the new moon appeared in the sign of Aries. A new moon is the phase of the moon when it passes between the earth and the sun. It is invisible in the sky although it may be seen at sunset as a very thin crescent. New moon energy invites us to set an intention. What that means is that we focus on something we would like to see happen in our lives. It can be personal or material. This new moon is in the fire sign of Aries. Aries asks us to go full steam ahead, act before thinking but because the planet Venus is in retrograde (retrograde means that the planet when observed from the earth appears to be moving backwards) we are being beckoned to proceed with caution. Rather than making bold moves we are encouraged to look inward and set an intention that facilitates our personal growth. While Venus is usually all about I love you with it being in Aries it is all about I love me.  With that in mind focus on self-love, self-approval, and self-confidence.

Is there a project or business you have been wanting to start? This would be a good time to get the ball rolling but you have to be sure that you are approaching it from a place of self-confidence. So if you are a bit timid use this Aries Warrior energy to amp your self confidence. Mirror work is a great tool to use. Here is how it works:

Standing in front of a mirror make eye contact with yourself and say “I approve of myself.” repeat this at least 3 times. Continue this practice until you feel what you are saying. The goal is to start with self approval and move on until you can easily make eye contact with yourself and say “I love you.” Louise Hay is the creator of this technique and has great books out on doing mirror work.

Tuesday, March 27th at 7:00 PM EDT on The Night Shift we will be discussing this topic as well as taking your questions for some mini readings. I invite you to tune in and if you like join our interactive Facebook chatroom: https://www.facebook.com/groups/183716975330317/

Visit me on Facebook: https://www.facebook.com/Susan-Dintino-105608726135410/

Free Meditation Download on the Home Page of www.susandintino.com