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Dean K Piper is The Future of Radio by Dr Drew Albright – Beyond Elite Magazine

Dean K. Piper is a man who combines vision and action when everyone is wondering what will be the next big thing, Piper has long ago placed his bets and is making them come true. What Jobs is to Apple, Piper is to the future of radio.


PRLog (Press Release)Nov 20, 2010 – Dean K. Piper is a man who combines vision and action, and in the days when everyone is wondering what new technology or service or device will be the next big thing, Piper has long ago placed his bets and is making them come true. What Jobs is to Apple, Piper is to the future of radio.

A successful sales and management business trainer, motivational speaker, author, and master marketer with his 4C Marketing Group, Piper got his start in radio as ainterviewed guest appearing on endless radio shows, eventually being approached to host his own show.  The exposure to many forms of the medium resulted in a futuristic brainstorm. Now Dean K. Piper is combining the best of the professionalism and program quality of traditional terrestrial radio with the infinite proliferation opportunities of digital broadcasting for a sure win on the bottom line. His Intertainment Network (that is internet, information, and entertainment, a word he coined) with its W4CY Internet Radio Station is shocking the internet radio Arbitron ratings system with its rapid ascent to the top of the charts.

Key to Piper’s blazing success are the ideas of professionalism, quality, globalism, and improvement of life. He thinks why merely tackle one global problem, when you can tackle them all. He thinks why have only one radio station, when you can have 1,000 the world over. He thinks why only speak to one market, when you can reach everyone. He thinks why only support one type of programming when you can offer choice. In short, Dean K. Piper thinks big, and that is a big reason he has become the leader of digital broadcasting in such a seemingly short period of time.

So what is digital broadcasting anyway? Well, in the broad sense it means communication technologies which carry information as a digital signal rather than the original analog signal. A digital signal is information that has been converted into numbers which can then be read to recreate the original information. As an example in recordings, analog is a cassette tape, digital is a CD. If you watch television in the modern world, regardless of whether the signal is delivered via satellite, cable, telephone line or antennae, you have experienced digital broadcasting as we no longer use analog signals (In the USA, the television networks completely switched from analog to digital signals several years ago).

Digital signals have many benefits in that they do not degrade over time, they can be compressed, and they can be selectively and easily manipulated. Digital is what makes high definition possible. Digital is what makes the choice of so many channels possible. Digital is what makes on-demand programming possible. Digital is the future. And Dean K. Piper knows it.

Now where it can get a bit confusing is that in the broadcast world there is a shorthand whereby digital has an additional definition in that it often refers to digital signals that are broadcast via the Internet. In radio for example, digital broadcasting often refers to internet radio, as distinct from other types of radio to include satellite radio (which also  uses digital signals, just broadcast via satellite), terrestrial (am and fm) radio (which uses analog signals), and to make matters more confusing, HD (high definition) radio, which is a hybrid that broadcasts both digital and analog signals within an analog framework. As for Dean K. Piper, he put his money on internet radio, and today he is very happy.

Dean foresees the end of analog am/fm radio within our lifetime. He says terrestrial radio and HD radio isn’t global enough as it is limited to a certain geographic area, and that the technology is simply outdated. Dean points out that satellite radio transformed into a monopoly, which is no surprise given the expense of the method, and now that monopoly is in financial trouble. Dean says internet radio was always the obvious choice in that people are already familiar with getting information through the internet, and spend more and more time with their portable internet devices. Dean reports that internet radio is already growing exponentially, and is being supported by huge manufacturers like Ford, who are already installing internet radio receivers in their vehicles. Dean says the only problem with internet radio is that because it seems so accessible, that many people think they can be successful “with just a voice and a microphone” and treat it as more of a hobby than a legitimate business model. But don’t worry, this is where Dean comes in.

Dean K. Piper’s W4CY Internet Radio Station based in Lake Worth, Florida is serving as a model of big things to come, and industry insiders are paying attention. The brick and mortar station is professionally run and operated and features a fully functional broadcast set up like one would see in a ClearChannel or CBS terrestrial radio station. To create it, Dean hired the best and the brightest of sound engineering in his technical director Chad Murphy to ensure a high sound quality broadcast better than that of terrestrial radio and to remove the “internet twang” of standard internet radio. Dean decided to break the mold of all radio stations and incorporate a broad expanse of programming to appeal to huge audiences, as opposed to being confined to one genre like pop or country music, or right or left wing talk. Then, once Piper got his ducks in row just as he liked, he had the station broadcast for three months offline, just to ensure that he would have the opportunity to work out any kinks before anyone heard a single word. As Piper often says, “You only have one chance to make a first impression,” and boy, did he ever. The W4CY Radio launch had sponsors clamoring to come on board and the long time terrestrial radio monopolies took notice.

Now W4CY Radio is the most rapidly growing internet radio station and currently streams live through the internet to over 150 countries around the world. Its digital broadcast is forwarded through popular streaming services like iTunes and Live365 as well as over 100 affiliates to over 4.5 million listeners. It’s main website at www.w4cy.com also offers live interactivity with radio shows via online chatting and webcam. W4CY Radio is accessible anywhere you can access the internet and that is the key says Dean.

In addition to Piper’s embracing of technology rather than fighting it, the other component to his success is his packaging of his radio station with his marketing group to offer sponsors and advertisers many forms of modern day marketing and promotional opportunities, with one friendly and easy interface. This means Dean’s companies will handle everything from assisting companies and individuals in clarifying their message through coaching and training, to devising a consistent and personalized roll out strategy, to implementing the strategy through the creation of custom content like radio ads and online ads, and disbursing said content utilizing Piper’s many disbursement avenues to include email campaigns, e-commerce, online advertising, social media promotions, as well as live on location event promotions. This one stop shop mentality has made Dean K. Piper’s radio station a favorite, especially in these hard economic times when individuals and businesses need to get their message across, and also need the most efficient way to do it.

Even though Dean seems to have reached the pinnacle, to know Dean is also to know he isn’t going to rest on his laurels. Piper is always creating, always investing, always expanding on to the next evolution of his life’s master plan. And while Dean says he can’t tell us exactly what is around the corner in his internet radio empire, he does tell us it’s gonna be big.

Are we surprised? Not really. If there was a moral to the story, it is that the future of radio is already here. His name is Dean K. Piper.

For more information on Dean K. Piper and W4CY Radio visit: www.W4CY.com
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Lighten Up with Lisa – This Valentine’s Day I Share with you the Love and Light of the Munay-Ki

By Lisa Dawn Wax

Dear Readers,

I just recently took a three-day workshop to further my spiritual learning and understanding. It was a sacred journey of transformation where I learned not only additional ways to heal myself, but to heal others. It was a true gift that I would like to share with you for Valentine’s Day.

Until now all of my spiritual learning as a lightworker has come from various religious teachings, angelic messages and my reiki studies, but this workshop ventured into a new arena for me, Shamanism. Deeper study revealed that by definition, shaminism is an anthropoloigcal term referencing a range of beliefs and pracitices regarding communication with the spirit world. So, in truth, a shaman and a lightworker are one in the same; both being guided by Divine Spirit to help and heal others. Shamanism encompasses many different cultures globally just as religion, but all stem from and lead back to a Divine Source.

I received my introduction to the shamanic way via the Munay-Ki, which are a series of 9 rites of initiation common to the shamanic tradition for someone who wishes to become a person of wisdom and power. Ki, as in Reiki, means Energy. Munay means Love. So true to my divine purpose as a Lightworker and as in most of my columns, I am once again talking about a love energy derived from a divine source that has the power to unify and heal. Although the Munay-Ki rites are fairly new and non- traditional and seem non-traditional, they are based upon the traditions of the Laika, or Light People, who now live in the Andes mountains of Peru but originated some 30,000 years ago when they emigrated from Siberia. Thus, the foundation for these rites of passage have been around for millenium. 

Each rite attunement is a transmission of an energetic seed  transferred via a shaman’s loving intention into your luminous energy field with the purpose to heal and transform all past physical and psychological traumas imprinted within your energy field, so that emotional healing can begin. The rites also connect you to a lineage of  luminous beings, past and present, as well a lineage of master healers, archangels and 7 specific Archetypes which are transmitted into each major chakra. These Archetypes are organizing principles of the Universe, so that we may begin to organize our own energy centers and lives with specific purpose. A few examples are:

  1. The Serpent, representative of healing, who teaches us to shed our personal past as a snake sheds her skin and connects us to the primary feminine life force who knows the way into the deepest places inside of ourselves and seeks union and creation.
  2. The Jaguar, representative of transformation, who teaches us to step beyond fear and death and into a world of mystery and connects us with our Luminous Warrior who has no enemies in this world or the next and who can regain hope and bring new balance from chaos.


  1. The Hummingbird, represents courage required to embark on an epic journey, who teaches us to enjoy the sweetness of Life and that we can accomplish even the most impossible task despite tremendous odds. She reminds us to live in the moment and that Life is what it is.
  2. The Condor or Eagle, represents the self-transcending principle, who teaches us to see from a higher perspective of vision, clarity and beauty and to see with the eyes of the heart and spread our own wings so that we may fly with Great Spirit. The energies of the Eagle help us to find the guiding vision of our lives and rise above the trivial day to day struggles. The energies of the Condor help us to see into the past and future so that we know not only where we come from, but where we are going.

Upon receiving the Munay-Ki our chakras (the body’s energy centers) become cleansed so that we may attain what the Laika call a “rainbow body” and we may radiate and emit the colors of the rainbow. This allows higher luminous beings to reach out to us and recognize that we share a common calling. Furthermore, it enables us to step into the ultimate Homo Luminous state, an energy state common to that of Angels and Divine Spirit; however,  we must first shed our old patterns, not reinforce our past, and walk with an open heart, so that we may step into whom we are becoming and whom we see ourselves as being in the future.

Of course, there is quite a bit more to learn from the Munay-Ki. More than can be learned over a weekend and more than I can put into 1000 words. However, at the end of the day what we were taught over the weekend  was to be authentic and always operate from a place of Spirit. Again, this is similar to my past Lightworker lessons of being compassionate and living in alignment with your True Self, Higher Spirit and feeling the Oneness of all life. For me the Munay-Ki are just another method of communication with Divine Spirit. Just as in this world we have a landline, a cellphone, email and Skype; similarly there is more than one way to communicate in the Universe with Spirit. Thus, my Valentine’s Day gift is to inspire you to connect with Spirit and further your own develoment of your own personal spiritual growth.

Until next time, may your days be brighter and your lives be lighter.

Lightworker Lisa

Let me ignite the light in your life!

A Lightworker is someone with an innate ability to know and heal and whose divine mission is to write, teach or counsel others about spiritual teachings.  Lisa Dawn Wax, aka Lightworker Lisa, is a born Lightworker, certified Angel Healing Practitioner and Reiki Master Practitioner; all of which basically confirm her intuitive abilities to help, heal and teach. Using reiki (energy healing), guided meditations, divine messages and intuitive readings, she has helped many people to identify the source of their pain, clarify current life situations, and successfully redirect their focus into positive channels.  If you are in need of affordable healing and life coaching with immediate results, call her at 561-594-3948 or visit her website www.lightworkerlisa.comYou can also listen to her new weekly radio show “The Youtopia Hour” on W4CY.com Mondays at 2PM ET.

Dean Piper Highlights Wellington Chamber Lunch

Carol Porter
January 28, 2011

Motivational speaker and radio personality Dean Piper was the featured speaker at the Wellington Chamber of Commerce luncheon Wednesday at the White Horse Tavern.

Piper is the owner of 4C Marketing Group, a full-service marketing and training firm that offers services such as advertising, web development, e-marketing, sales and management training, motivation and personal development seminars/workshops, and business and life coaching.
Piper also owns the Intertainment Network, parent of W4CY Radio, Intertainment TV, Intertainment IMag and UEC Military Freedom Network at www.w4cy. com where he hosts his radio shows, “The Power of You” and “The Power of We.”
Piper said the key to success in business is one’s own mindset and belief systems.
“You need to stop believing the economy is down and to stop believing that people aren’t buying stuff and stop believing that people aren’t spending money,” Piper said. “There are plenty of people out there who are spending money and are advertising and promoting businesses that are requiring your services no matter what you do.”
Piper said his philosophy was that there really was not a downturn, but that things went back to normal. To get new business, Piper said people must go out and get the business, and not wait for the business to come to them. “We just have to go out there and do what got us successful to begin with,” he said. “We got used to being fat where we didn’t have to work for it. People were knocking down our doors.”
Piper shared how he is coaching a real estate agent who was selling houses easily a few years ago and now he can’t sell one. “I asked him if he was prospecting for new clients,” he said. “The answer was, ‘No, I never had to.’ That tells the story right there. We have to actually go back to the basics.”
A sales person in a slump should go back to what they were doing when they were a rookie.
“Anybody who has been in sales for a long time will tell you that rookies are the superstars of the organization,” Piper said. “They don’t know any better but to just sell people. It’s not about the product or the economy. It’s about the relationships you have with the prospects and the clients.”
Piper said that a bad economy can be the best time to be in business.
“You have to go out and get the business,” he said. “Instead of having 100 people call, only 20 people call. The smart businesses realize that this is when you should be networking the most.”
Piper pointed out that IBM and FedEx both came out of the Great Depression. “That’s where opportunity lies,” he said. “Down economies are when opportunities rise. That’s why you should be surging forward with your business right now.”
To contact Piper, call (561) 506-4031, visit www.w4cy.com or e-mail dean@w4cy.com.
Also speaking at Wednesday’s luncheon was Dr. David Samore, principal at Okeeheelee Middle School.
Samore offered a presentation on an unusual partnership he wanted to see take place between Wellington and Jerez de la Frontera in Andalucia, Spain, which was the site of the World Equestrian Games a few years ago.
“This is an exciting opportunity that is at the doorstep of the Village of Wellington,” Samore said. “This city is one that’s important to me both personally and professionally. That’s because Spain is a country that I go to as often as possible and know well, and also because of the school I represent.”
Okeeheelee Middle School is the only school in the state that has a formal relationship with a foreign country, Spain. “The Consulate of Spain in Miami comes to visit my school about three times a year,” Samore explained.
In late November, they were having lunch and the conversation turned to Jerez de la Frontera desiring to become sister cities with an American town, and Samore suggested Wellington. “I have been in conversations with county commissioners, village officials and school district personnel,” he said. “This is continuing to gather some steam. It’s a natural. It could open doors for both communities, as well as open opportunities for growth.”
In other business, Tim Shields, chairman of the chamber’s new technology committee, made a presentation on this new initiative.
“We were part of the Business and Economic Development Committee,” Shields said. “We have split out to focus on any of the chamber’s activities related to technology.”
Shields said he is looking to work with residents to raise their technology levels.
For more information about the Wellington Chamber of Commerce, call (561) 792-6525 or visit www.wellingtonchamber.com.