Archive for the ‘W4CY Radio Personalities’ Category

The Kitchen Alchemist Author Frances Castelli on Your Book Your Brand Your Business

My experience as an independent publishing consultant and ghostwriter has taught me the importance of embracing the creative process — which often undergoes various transformations before any given client and I can produce a professionally published paperback and eBook.

This principle has played out in my collaboration with Frances Castelli, whose inspiring journey through the world of food allergies and collection of original, allergy-free recipes will be featured in her forthcoming book, The Kitchen Alchemist: How I Became My Own Food Scientist So My Kids Could Thrive with Anaphylactic Food Allergies. If you’re a listener, you may recognize her name from her first appearance on the show on March 12.

Back then, her book was titled The Kitchen Chemist: How I Became A Food Scientist So My Kids Could Thrive with Anaphylactic Food Allergies…but thanks to valuable input from other people including business professionals, we made a few important changes.

Frances joins me on Monday, June 4 at 5 PM Eastern on Your Book Your Brand Your Business to share her insights on the process of writing and publishing a book, her experience as a mom to three children with broad spectrum anaphylactic food allergies, and her tips for how to manage food allergies in your own children. She is an inspiring woman with valuable information to share, so please join us for an enjoyable, educational interview.  Post your questions in the live chat and we will answer them during the live broadcast.

Follow Frances on Twitter @KitchenAlchemBK and like her Facebook page, The Kitchen Alchemist.

 

 

‘Steps to Salvation’ Author Shlomo Attia on Your Book Your Brand Your Business

Discover how one man’s near death experience led to a spiritual awakening when I interview Steps to Salvation author Shlomo Attia on Monday, May 21 at 5 PM Eastern. No ordinary guest, Shlomo, who was born and raised in Tel Aviv Israel and now resides in South Florida, launched my ghostwriting career when he hired me to write Steps to Salvation — a combination of historical fiction, political thriller, and spiritual odyssey that defies categorization. In fact, as one reviewer notes, the novel “may be a genre unto itself.”

From the book description:

Steps To Salvation is a futuristic novel with spiritual, political and historical themes. Set in the year 2412, it tells the story of how man finally learned from history, accepted The One God Religion and moved the world into Salvation immediately following the Armageddon War of 2012.

Shlomo in his own words:

I’m not a writer by profession. I’m an engineer who builds prototypes for small businesses. I also own and manage a commercial appliance installation and service company in South Florida. Born with a natural curiosity, a passion for learning and a desire to contribute to the betterment of the world, I’ve always been an avid student.

During my childhood, my insatiable thirst for knowledge and truth often landed me in trouble. I was raised in Tel Aviv, Israel in a traditional Jewish home, where my constant questions about the nature of God and challenges to my faith were not always well received. Infused with an entrepreneurial spirit and a drive to succeed, I was earning more money than my father by the time I was 13 years old. Only problem was, I was doing so by retooling and selling “hot” bikes in my neighborhood. Once caught, I was not only severely beaten by my mother in front of my friends, I was also sent to a judge who gave me a choice of punishments: attend a religious school or go to a kibbutz.

At first I selected the religious school. But since the Rabbis didn’t appreciate my relentless questions about God and the traditional Jewish religion, they threw me out after a few days. That’s when the very best thing that could have ever happened to me took place: I went to live on a kibbutz.

This kibbutz literally saved my life by giving me the opportunity to channel my restless energy into productive endeavors, like learning how to become an electrician and a mechanic. The discipline and skills I developed set me up for success. I was further influenced by my service in the Israeli Defense Forces, which I joined in 1981 at the age of eighteen. Among other duties as paratrooper in a volunteer unit, I served in Beirut in 1983.

Following my honorable discharge, I spent time in Germany and France before relocating to the United States in 1990 and setting up my Hollywood, Florida-based business. In spite of my success, my main motivation has always been to contribute to others, to do whatever I could to help people. When an outwardly horrific motorcycle accident nearly ended my life in 2003, it began a process of discovery that eventually led to the creation of my book – a vehicle that enables me to not only help my family, friends, neighbors and colleagues, but also people all around the world I’ve never met.

 

For more, visit www.shlomoattia.com. During the interview, Shlomo share his insights on important topics like energy, individual capitalism, prosperity, justice system reform, religion, and terrorism. Please join us for a thought-provoking episode on Monday, May 21 at 5 PM Eastern.

Author Roy “Griff” Griffis on Your Book Your Brand Your Business

Please tune in at 5 PM Eastern on May 14 when I welcome the accomplished author Roy “Griff” Griffis to the show. In his own words:

I was born in Texas City, TX, the son of a career Air Force meteorologist. Attended a variety of schools at all of the hot spots of the nation, such as Abilene, Texas and Bellevue, Nebraska.

When I was ten, I was sent to my grandparent’s house in Tucson, Arizona because things were tough at home. I was pretty damn lost, as my grandparents were largely strangers to me. My older brother, a more taciturn type, refused to discuss what was going on. Fortunately, like so many kids before me, I was rescued by literature. Or, at least, by fiction. In a tiny used bookstore that was just one block up from a dirt road, I discovered that some good soul had unloaded his entire collection of Edgar Rice Burroughs’ “John Carter of Mars” series in Ballantine Paperback. Because my father had already taught me the guy who created “Tarzan” was the self-same ERB, I spent my RC Cola money on the first book of the series, “A Princess of Mars.”

I think what struck me was how these books were possessed of magic: they were able to transport me far from this dusty land of relatives who I didn’t know and other relatives pretended not to know me to another dusty land of adventure, heroism, nobility, and even love. It was the first magic I’d encountered that wasn’t a patent fraud, and when I closed the stiff paperback with the lurid colors on the cover, I decided it was the kind of magic I wanted to dedicate the rest of my life to mastering. And, thus, I was saved.

Since then, I’ve never looked back. I’ve written poems, short stories (twice runner-up in the Playboy college fiction contest), plays (winning some regional awards back East and a collegiate Historical Playwriting Award), screenplays, and novels. I’m a member of the WGAw, with one unproduced screenplay sold to Fox Television. I also had a moment or two of internet notoriety as co-creator of the web-comic “Truesbury.” Right before Trump’s election, I somehow was selected as a “Conservative Novelist” to be interviewed by a Swiss newspaper, which was pretty funny by itself since they found me by doing an internet search for Conservative Novelists and for some reason, I was about number three on the list. “We had a hard time finding conservative novelists.” No shit, I thought.

Along the way, I’ve done the usual starving artist jobs. Been a janitor, a waiter, a clerk in a bookstore. I was also the 61st Aviation Rescue Swimmer in the Coast Guard (all that Tarzan reading wasn’t wasted). I’m also not a bad cook, come to think of it.

Currently, I’m a husband, father, and cat-owner. I’m an avid bicyclist and former EMT. I live in a small town in Texas with my lovely wife (a college professor) where we are renovating a 130 year-old historic home for us, three rescue dogs, and two rescue cats. My friends call me “Griff,” my parents call me “Roy,”and my college-age son calls me “Dadman.” It’s a good life.

During the live interview, Griff and I  welcome your questions from the chat room.