Archive for the ‘W4CY Radio Personalities’ Category

Real Estate Professionals: Be the Face of Your Business and Star of Your Industry

Real Estate Professionals: Be the Face of Your Business and Star of Your Industry

“People don’t do business with a logo. They do business with a person,” note Tonya Eberhart and Michael Carr, co-authors of the new Amazon Bestseller, BrandFace for Real Estate Professionals UPDATED: Be the Face of Your Business & a Star in Your Industry. They will join Daria Anne for Your Book Your Brand Your Business on Monday, April 16 at 5 PM Eastern to discuss their BrandFace® book series, speaking series and marketing program:

BrandFace® is a book series, speaking series and marketing program for entrepreneurs, business owners, real estate professionals and home improvement professionals who wish to become the face of their business…and a star in their industry!  This exclusive and personalized system helps clients develop their unique point of differentiation and market an iron clad brand across multiple marketing platforms.  The goal is to brand them as an authority in their industry and help them gain the #1 spot in their market & niche.

Tonya Eberhart (Founder) is a Speaker, Author & Branding Agent to Business Stars. Her mantra is, “People don’t do business with a logo.  They do business with a person.”  She has a long, successful track record in marketing and personal branding and has branded both companies and individuals in various industries for over 25 years. Tonya’s exclusive BrandFace® concepts combine personal branding with integrated marketing and are designed to produce business stars. More about Tonya…

Michael Carr (Partner) is America’s Top Selling Real Estate Auctioneer.  His company includes three divisions (Auctioneer, Real Estate Brokerage, Home Improvement).  He has been licensed in as many as 27 states as a broker and auctioneer, and has been actively involved in over 68,000 real estate transactions.  Michael began his BrandFace® journey in 2013 and executed BrandFace® concepts so well that he transformed his business to become a sought after brand in North Georgia.  He believed in the concept so much that he became the co-author of BrandFace® for Real Estate Professionals and eventually, a partner in the company.

If you’re a real estate professional seeking to expand your business for even greater success, tune in at 5 PM Eastern on Monday, April 16 for Your Book Your Brand Your Business with Tonya Eberhart and Michael Carr. Contact them here for more information.

 

Us Is Invisible: A Year of Thoughts on Marriage, Parenting, and Life from a Two-Time Loser and Big-Time Winner

Could you use a daily dose of wisdom and inspiration?

Us Is Invisible: A Year of Thoughts on Marriage, Parenting, and Life from a Two-Time Loser and Big-Time Winner from author Reid Lundy will make you laugh, cry, and appreciate the value of life lessons learned.

Reid Lundy entered his twenties sitting high on a wall of hopes and dreams for the future; full of self, ego, and pride. Before the end of his third decade of life, he had fallen off that wall and shattered into bits and pieces. Before his thirtieth birthday, he’d been married and divorced twice. As custodial father to a three-year-old son, he worked a job that was going nowhere, struggled and sometimes failed to keep the bills paid and the lights on, and resigned himself to the fact that he was just not any good at being married. Us Is Invisible was not written by a marriage expert. The author is not a degreed or trained therapist, nor a child psychologist – just a guy who made massive mistakes and paid a price for his immaturity, selfishness, and sometimes outright stupidity. This book guides you through a year of thoughts on marriage, parenting, and life lessons learned from the mistakes and failures of a two-time loser, and the celebrations of the joys and victories of a big-time winner.

Reid will be a guest on Your Book Your Brand Your Business on Monday, April 16 to talk about his journey as a son, man, husband, father, friend and author. Preview and purchase his book on Amazon.com.

Yes, Readers Judge Books By Their Covers

Ironically, the old adage, “Don’t judge a book by its cover,” applies to almost everything in life except books. If you’re serious about reaching your audience, achieving respectable (or even remarkable) book sales, and expanding your brand, influence, and business, do not skimp on the book cover.

An original, unique and compelling cover is a must for any author who wants their book to act as a vehicle for something greater — whether you plan to leave the corporate world to launch your own business, become a respected motivational speaker, build your medical practice, or attain whatever goals inspired you to write and publish your book in the first place. Don’t negate your hard work to save a few dollars by entrusting this powerful marketing tool to a cheap online service or using a templated cover that screams, “This is a self-published book!”

When it comes book cover design, consider the wisdom of the expression “You get what you pay for.” Hire a professional who is not only a master of their craft, but also understands how to visually represent your book’s message to attract readers. Because it doesn’t matter how valuable the book content is if your cover doesn’t inspire them to click on your title to preview and purchase it. In the world of independent publishing, where everyone can leverage technology to bring their book directly to the masses, it’s imperative to produce a quality product that speaks to your main audience enough for them to give it another click — instead of moving on to another title in an infinite cyber-world of choices.

This client used her book to launch her coaching business.

How do you find the right designer?

As with many things in life and business, word-of-mouth is probably the best option. Ask the people around you for recommendations. For example, if you know someone who’s published a book with an excellent cover, there’s nothing wrong with asking who designed it. If you’re already a member of a writer’s group online or in person, there’s a good chance someone in it does book cover design. Or conduct an online search.

Ideally, your cover designer will also be an author who understands important elements like file requirements, spine calculation, and layering, to ensure a seamless process when it’s time to upload the file to Create Space or your preferred self-publishing platform.

As for pricing, a cover design fee can go as high as $1,000 or more depending on the designer’s experience. It’s one reason why I included it in my publishing packages, after connecting with exceptional cover designers/authors who’ve agreed to a set price. My clients receive a customized, high quality book cover as part of their overall publishing package because the cost is already factored in. But no matter how you choose to proceed with your self-publishing goals, always remember, readers do judge books by their covers.

For more information on publishing packages, click here. Contact me to set up your no-obligation coaching call.

And don’t forget to tune into Your Book Your Brand Your Business, Mondays at 5 PM Eastern.

Note: A Snobby Girl’s Guide to Dealing with Cancer cover design by Kia Heavey. Moments of Choice: My Path to Leadership cover design by Matt Margolis.