Warning: Attempt to modify property 'options' of non-object in /homepages/5/d234177599/htdocs/w4cy/wp-content/themes/VitrineBlog/includes/widgets/tweets.php on line 17

Warning: Attempt to modify property 'options' of non-object in /homepages/5/d234177599/htdocs/w4cy/wp-content/themes/VitrineBlog/includes/widgets/facebook.php on line 17
Book Cover Design | W4CY Radio

Posts Tagged ‘Book Cover Design’

Bestselling Author, Book Cover Designer and Interior Formatter Matt Margolis on Your Book Your Brand Your Business

Are you thinking of writing and publishing a book? Discover why interior formatting and book cover design are vital to your success as an indie author when bestselling author, book cover designer, and interior formatter Matt Margolis joins me on Your Book Your Brand Your Business. Tune in on Monday, January 21 at 5 PM Eastern when Matt will explain how to use cover design and formatting to attract more readers, sell more books, and achieve greater success.

I have collaborated with Matt – a former architect who is now running his own graphic design business – on multiple projects over the past several years, and his work is exceptional. You can discover more about him at his website: www.logotecture.com.

Here are what a few satisfied clients have to say:

“When I needed a cover designer to match the existing style of my first book, Matt accepted the challenge and exceeded my expectations. Not only was he able to match For Steam And Country, but he did a better job than the original designer. The new book is my best book cover I’ve ever had!”

— Jon Del Arroz, author at Superversive Press

“After all the time spent writing, editing, and rewriting we often just want to see our book in print — but people judge books by their covers and it’s at this stage where we destroy our chances of success. Thanks to Matt, my book now has a fighting chance to compete!”

— Adam Thursday, novelist

During the live broadcast, we’ll take your questions from the chat room. Join Matt Margolis and me on Monday, January 21 at 5 PM Eastern.

Bestselling Author and Graphic Designer Matt Margolis on Your Book Your Brand Your Business

Please tune in on Monday, May 7 at 5 PM Eastern when I welcome bestselling author and graphic designer Matt Margolis to Your Book Your Brand Your Business:

Matt Margolis is a bestselling author, graphic designer, former architect, and a consumer of books and coffee. He is the co-author of the bestselling book The Worst President in History: The Legacy of Barack Obama and the author of the forthcoming book The Scandalous Presidency of Barack Obama, released in April 2018.

He lives with his family on a vineyard near Buffalo, New York.

Matt’s exceptional graphic design work is on display at his site, www.logotecture.com, where you can read glowing testimonials from clients like me:

“If you’re seeking innovative interior formatting and original cover design to attract readers and provide a compelling visual representation of your work, I cannot recommend Matt highly enough. He’s also incredibly efficient, which means our project are completed on time, every time. ”

In addition to book covers, he creates original logos and promotional graphics. During the live show, we’ll discuss Matt’s bestselling books, the importance of cover design and formatting, writing for success, and how to market your book to your audience in the digital age. We look forward to answering your questions from the chat room!

UPDATE: My apologies, but due to illness, I had to cancel this week’s show with Matt Margolis. I’m rescheduling his interview and will post the update information soon.

 

 

Yes, Readers Judge Books By Their Covers

Ironically, the old adage, “Don’t judge a book by its cover,” applies to almost everything in life except books. If you’re serious about reaching your audience, achieving respectable (or even remarkable) book sales, and expanding your brand, influence, and business, do not skimp on the book cover.

An original, unique and compelling cover is a must for any author who wants their book to act as a vehicle for something greater — whether you plan to leave the corporate world to launch your own business, become a respected motivational speaker, build your medical practice, or attain whatever goals inspired you to write and publish your book in the first place. Don’t negate your hard work to save a few dollars by entrusting this powerful marketing tool to a cheap online service or using a templated cover that screams, “This is a self-published book!”

When it comes book cover design, consider the wisdom of the expression “You get what you pay for.” Hire a professional who is not only a master of their craft, but also understands how to visually represent your book’s message to attract readers. Because it doesn’t matter how valuable the book content is if your cover doesn’t inspire them to click on your title to preview and purchase it. In the world of independent publishing, where everyone can leverage technology to bring their book directly to the masses, it’s imperative to produce a quality product that speaks to your main audience enough for them to give it another click — instead of moving on to another title in an infinite cyber-world of choices.

This client used her book to launch her coaching business.

How do you find the right designer?

As with many things in life and business, word-of-mouth is probably the best option. Ask the people around you for recommendations. For example, if you know someone who’s published a book with an excellent cover, there’s nothing wrong with asking who designed it. If you’re already a member of a writer’s group online or in person, there’s a good chance someone in it does book cover design. Or conduct an online search.

Ideally, your cover designer will also be an author who understands important elements like file requirements, spine calculation, and layering, to ensure a seamless process when it’s time to upload the file to Create Space or your preferred self-publishing platform.

As for pricing, a cover design fee can go as high as $1,000 or more depending on the designer’s experience. It’s one reason why I included it in my publishing packages, after connecting with exceptional cover designers/authors who’ve agreed to a set price. My clients receive a customized, high quality book cover as part of their overall publishing package because the cost is already factored in. But no matter how you choose to proceed with your self-publishing goals, always remember, readers do judge books by their covers.

For more information on publishing packages, click here. Contact me to set up your no-obligation coaching call.

And don’t forget to tune into Your Book Your Brand Your Business, Mondays at 5 PM Eastern.

Note: A Snobby Girl’s Guide to Dealing with Cancer cover design by Kia Heavey. Moments of Choice: My Path to Leadership cover design by Matt Margolis.