Category Archives: Self-Pub

Yes, Readers Judge Books By Their Covers

Ironically, the old adage, “Don’t judge a book by its cover,” applies to almost everything in life except books. If you’re serious about reaching your audience, achieving respectable (or even remarkable) book sales, and expanding your brand, influence, and business, do not skimp on the book cover. An original, unique and compelling cover is a […]
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Understanding the Independent Publishing Process

When I wrote and published my first book in 2008, I didn’t know what I didn’t know in terms of the mechanics of independent publishing. Yes, I knew how to write (though the evolution of my novel is a blog post unto itself) via my professional writing and editing experience, and I understood enough about […]
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