December 17th on The Connected Table LIVE! Melanie and David will start a new series entitled “First Families of Wine, Food and Hospitality.” Many businesses, from wineries to restaurants to the vendors who supply them, are often multi-generational. The business may have started small, possibly in a garage or a storefront. Over time it grew beyond with family members stepping in work to the lines, build the enterprise and eventually taking over the reins.
A perfect example is the father-son team Bill and Peter Deutsch of Deutsch Family Wine & Spirits, one of the country’s leading wine and spirits importer -distributors. Bill founded Deutsch Family Wine & Spirits in 1981 with the vision of running a family-owned company that would import and market fine wines from family-owned producers around the world. Thirty-three years later the dream is successful reality and thriving business. The White Plains-headquartered company has grown to include a prestigious roster of internationally renowned, award-winning wine and spirit brands serviced by over 200 employees who have helped grow DFWS into the number one imported wine company in the U.S. and the sixth largest wine company overall.
With family-owned labels that include [yellowtail], Les Vins Georges Duboeuf, Barone Fini, Josh Cellars, and The Calling, Deutsch Family Wine & Spirits is one of the true pioneers in bringing affordable, quality wines to the U.S. market and, while doing so, has changed the concept of wine marketing. Much of the company’s success comes from the values set forth by Bill, who touts what he calls the “Six P’s model for building brands.” They are: People, Product, Package, Price, Promotion, Potential; and it is through these that Deutsch Family Wine & Spirits identifies and builds brands that it thinks will have success in the marketplace.
Peter, who joined the company in 1985, offers a rare blend of creative and operational strengths. His strategic approach to building Georges Duboeuf into the #1 Beaujolais wine in the United States delivered impressive bottom line results. In addition, his accomplishments for successfully establishing [ yellow tail ] as the #1 Imported brand and the #1 wine brand at its price point in the United States led to record growth and profitability.
After almost 30 years working together, Bill, who serves as Chairman, and Peter Deutsch Family’s CEO, are a dynamic team and family success story, and Melanie and David look forward to connecting with them. Connect: www.deutschfamily.com
The Connected Table LIVE! airs Wednesdays, 2pm ET./ 11am PT on W4CY radio and on demand at IHeartRadio under Shows and Personalities. Hosts Melanie Young and David Ransom are the Insatiably Curious Culinary Couple who bring you the dynamic people who work front and center and behind the scenes in food, wine, spirits and hospitality.