Do you ever wonder who decides what brands and flavors of cereals are offered to you in your grocery store? How do they select ones they want to sell from the hundreds made by food companies? How do they evaluate the quality, or do they? How about pasta? When you add up the number of kinds, shapes and brands, the choices filling store shelves are enough to make you dizzy. Why do they pick the ones they pick? Also, how do they stay ahead of the trends so you can find the latest and greatest when you walk in to pick up a few things. If you think about it, someone has already shopped for you, deciding what choices you will have when you shop. Who is that person and how do they decide what to put on their store shelves for you, their customer? An expert on this subject, Errol Schweizer, Senior Global Coordinator for Whole Foods Market, will be here to answer these questions for you as his job is always to be ahead of the curve in the food industry. He is known as a key influencer so don’t miss the chance to hear directly from him what’s behind the scenes in the food market world!
Come into our Family Food Experts Kitchen with Errol, Co-Host Carolina and me as we explore the decision making process used by those who fill your grocery store shelves! Thursday, 1pm ET, on W4WN.com and W4CY.com.
If you miss the live show, tune in on Sunday, 1pm ET, W4WN.com