Home Grown Legacy: Embodying the Apron in the Kickass World of Retail

My work as a ghostwriter offers endless opportunities to learn from other people. One of my current projects, Home Grown Legacy: Embodying the Apron in the Kickass World of Retail from author Erik Dardas combines a personal story with valuable lessons learned from over three decades with Home Depot. The result is an entertaining, instructive, and motivational book that supports every reader’s personal development.

From the book description:

How does a “hard-charger” who once got himself demoted recover to achieve remarkable success with the world’s most iconic home improvement retailer? In Home Grown Legacy: Embodying the Apron in the Kickass World of Retail, 33-year Home Depot veteran Erik Dardas offers readers a no-holds-barred account of his own screw-ups, successes and learnings. Struggling with the daily pressure to honor the legacy of his own father as well as company founders Bernie Marcus and Arthur Blank, the Mike Rowe of the retail industry boldly shares the down, dirty, and often shocking details of dealing with the public, managing employees, and controlling one’s own behavior.

Along with merchandise, human nature is on full display for better or for worse, but as Dardas relates from his own experience, you have a choice in both retail and life: you can either allow its complexities to break you or build you into a better human being. In the tradition of Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion, this motivational book celebrates the timeless values of work ethic, integrity, and leadership – qualities that, in today’s rapidly evolving business climate, all participants – whether new to the workforce or seasoned members of management – could greatly benefit from.

As we get closer to release in late 2018/early 2019, Erik will be a guest on Your Book Your Brand Your Business to share more about his journey. In the meantime, you can connect with him on LinkedIn, follow him on Twitter, and add him as a friend on Facebook.

Cover design by Matt Margolis of Logotecture.com.

Need help writing and publishing your book? Contact me.

Both comments and pings are currently closed.

Comments are closed.