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Yes, Readers Judge Books By Their Covers

Yes, Readers Judge Books By Their Covers

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Ironically, the old adage, “Don’t judge a book by its cover,” applies to almost everything in life except books. If you’re serious about reaching your audience, achieving respectable (or even remarkable) book sales, and expanding your brand, influence, and business, do not skimp on the book cover. An original, unique and compelling cover is a […]
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What Is Ghostwriting and How Much Does It Cost?

What Is Ghostwriting and How Much Does It Cost?

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As a seasoned ghostwriter of over 10 books and countless eBooks, blog posts, and website content, I answer this question regularly. Individuals and companies hire ghostwriters for a wide range of projects, but for our purposes here, I’ll focus on full-length books of up to 250 pages. In a 2012 article entitled Why Writing a […]
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How to Write a Quality Book Review

How to Write a Quality Book Review

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Since authors spend a great deal of time and effort — along with money — to write and publish their books, learning how to write a quality book review is one of the best ways for readers to express their appreciation and offer constructive feedback. Please note, I called it constructive feedback — not criticism […]
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