Archive for the ‘W4CY Live Radio Shows’ Category

Career Literacy As A Means to Workforce Readiness

Join us this Thursday at 5pm ET for the Future-Proof Workplace show!

We’re thrilled to welcome Melissa Risteff – CEO & Co-Founder of Couragion to the show! Founded in 2015, Couragion is generously supported by the National Science Foundation – with an undertaking to improve the awareness and perception of STEM careers and to meaningfully broaden participation in these fields. Couragion strongly believes that career literacy should be integrally woven into education experiences to better inform student choice around pathways and increase retention in real-world career paths.


The Power of Fusing Brand and Culture

Join us this Thursday at 5pm ET for the Future-Proof Workplace show!

Independently, culture and brand are powerful, often unsung, business drivers. But when you fuse the two together—when you create an interdependent and mutually-reinforcing relationship between how your organization thinks and acts on the inside and how it is perceived and experienced on the outside—you create new growth that isn’t possible by simply cultivating one or the other alone.

If you or your organization is experiencing high turnover or low recruitment success, employee or customer surveys that show lots of room for improvement, or financial performance that is shaky or unpredictable, make sure to join us as we discuss with Denise Lee Yohn, author of FUSION. How integrating brand and culture powers the world’s greatest companies, and learn how Brand-culture fusion has the potential to improve the competitiveness and accelerate the growth of any organization, regardless of its size or type.

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the highly anticipated new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).

Denise Lee Yohn, author of FUSION. How integrating brand and culture powers the world’s greatest companies












She Has Our Seal of Approval- Meet Good Housekeeping’s Susan Westmoreland

The Connected Table Live

What’s involved with running one of the top editorial food departments in the nation? We’ll have an inside peak from Susan Westmoreland, Food Director at the Good Housekeeping Institute (GHI), one of the most trusted sources for consumer product evaluation for over a century (GHI was established in 1900). GHI evaluates thousands of products for Good Housekeeping magazine which reaches 24 million readers each month.

At the Good Housekeeping test kitchen at Hearst Tower, Susan and her team produce all content, create recipes and test, taste and test again and again (an average of three times)  for the magazine, special issues, cookbooks and special projects. And we’re wondering: How does she keep turkey topics fresh year after year for the Thanksgiving issue?  Meet Susan October 11 on The Connected Table LIVE! 2p.m. EST