W4CY Radio > 2018 > March

Monthly Archives: March 2018

Yes, Readers Judge Books By Their Covers

Yes, Readers Judge Books By Their Covers

by in W4CY Live Radio Shows, W4CY Radio Personalities , , , , , , , ,
Ironically, the old adage, “Don’t judge a book by its cover,” applies to almost everything in life except books. If you’re serious about reaching your audience, achieving respectable (or even remarkable) book sales, and expanding your brand, influence, and business, do not skimp on the book cover. An original, unique and compelling cover is a […]
Read more
Understanding the Independent Publishing Process

Understanding the Independent Publishing Process

by in W4CY Live Radio Shows, W4CY Radio Personalities , , , , , , , , , , ,
When I wrote and published my first book in 2008, I didn’t know what I didn’t know in terms of the mechanics of independent publishing. Yes, I knew how to write (though the evolution of my novel is a blog post unto itself) via my professional writing and editing experience, and I understood enough about […]
Read more
What Is Ghostwriting and How Much Does It Cost?

What Is Ghostwriting and How Much Does It Cost?

by in W4CY Live Radio Shows, W4CY Radio Personalities , , , , , , , , , , , , ,
As a seasoned ghostwriter of over 10 books and countless eBooks, blog posts, and website content, I answer this question regularly. Individuals and companies hire ghostwriters for a wide range of projects, but for our purposes here, I’ll focus on full-length books of up to 250 pages. In a 2012 article entitled Why Writing a […]
Read more
How to Write a Quality Book Review

How to Write a Quality Book Review

by in W4CY Radio Personalities , , , , , , , ,
Since authors spend a great deal of time and effort — along with money — to write and publish their books, learning how to write a quality book review is one of the best ways for readers to express their appreciation and offer constructive feedback. Please note, I called it constructive feedback — not criticism […]
Read more
‘Married to the Mossad’ Author Shalva Hessel Joins Daria Anne on Your Book Your Brand Your Business

‘Married to the Mossad’ Author Shalva Hessel Joins Daria Anne on Your Book Your Brand Your Business

by in W4CY Live Radio Shows, W4CY Radio Personalities , , , , , , , , , , , , , , , , ,
Can A Wife And Mother Thrive In The Secret World Of Spies? A Woman Who Joined Her Husband On Missions For The Mossad Shares Her Stories Tune in to Your Book Your Brand Your Business on Monday, March 25 at 5 PM Eastern on W4CY Radio when ‘Married to the Mossad’ author Shalva Hessel joins Daria […]
Read more
Are You Still Doing Leadership Development You did 20 Years Ago?

Are You Still Doing Leadership Development You did 20 Years Ago?

by in W4CY Live Radio Shows , , , , ,
Join us this Thursday at 5pm ET for the Future-Proof Workplace show! The world is moving fast and getting faster. How you build human capacity has to keep up with the changing times and trends. Old methods may still work, but you need to infuse your learning approaches for the new context of the rapid response workplace. Today […]
Read more
Disruptive Innovation

Disruptive Innovation

by in W4CY Live Radio Shows , , , , ,
Join us this Thursday at 5pm ET for the Future-Proof Workplace show! It seems like everything these days is being disrupted. Some for good, and some that seem pretty scary. But using disruption to drive innovation and positive transformation can and should be a good thing. After all, we can’t be doing the same old thing we were […]
Read more
Is our Education System Failing us in an Era when Machines can do Everything and Fast?

Is our Education System Failing us in an Era when Machines can do Everything and Fast?

by in Uncategorized, W4CY Live Radio Shows , , , , , , ,
Join us this Thursday at 5pm ET for the Future-Proof Workplace show! Learning will be a key factor in the 21st century. Making sure we personally are learning and that educators are helping develop the next generation is a challenging task. This is because our models for learning and educating are routed in the 20th Century mindset. Is […]
Read more